Hike – The Journey so far

Hike is the largest India-based mobile app, providing instant messaging services to over 35 million users. Over 50% are active every month. Hike handles over 10 billion messages per month and over 3 billion stickers per month. Over 90% users from India; over 80% under the age of 25. Hike recently raised $65 billion funding from Tiger Global with participation from BSB, a joint-venture between Bharti Enterprises and SoftBank Corp. Hike is founded by Kavin Bharti Mittal, son of Sunil Mittal, Chairman and Group CEO of Bharti Enterprises, the parent company of Airtel, in 2012. Hike has been the number 1 free app in...
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Google Authorship is dead!

Recently I have noticed the change in Google searches related to authorship. In a Google plus post, Google Webmaster Trends Analyst John Mueller said that the company decided to discontinue the authorship project. I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made...
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India’s own mobile messaging app Hike raises fresh round of funding

Hike, a mobile messaging app based in India, has raised $65 million in new funding from Tiger Global with participation from BSB, a joint-venture between Bharti Enterprises and SoftBank Corp. Hike is the largest India-based mobile app, providing instant messaging services to over 35 million users. Over 50% are active every month. Hike handles over 10 billion messages per month and over 3 billion stickers per month. Over 90% users from India; over 80% under the age of 25. Founded in 2012, Hike has raised over $86 million to date and will use the latest cash to back product development and marketing...
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Google Launchpad coming to India

According to Times of India report, the Internet giants Google is coming to India to mentor the Indian technology startups. The launchpad for India will be held in Bangalore from November 3 to 7. Launchpad is an exhaustive mentorship programme to help startups build scale. The highly successful program is coming to India for the first time. Around 25 startups will be part of the mentorship programme. Among those already selected are CoSight, which helps make sales executives more efficient, iReff Technologies, which allows you to find the best prepaid mobile recharge plan for your needs, and Smart Pocket, which...
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Snapdeal Launchpad for product innovators and inventors

If you have a product idea and you want to share your innovation to the world, Indian eCommerce major Snapdeal offers you an ideal launchpad. Snapdeal Launchpad provides a platform for individuals/companies to share their latest innovation, and the best ones get to leverage Snapdeal’s brand and reach for making their innovation a commercial success. Snapdeal helps you in getting more visibility through the promotions over their channels which has a nation wide reach. Snapdeal’s team will do the initial level of screening for all entries. All short-listed entries will be listed in a catalog, from where customers can purchase the...
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Kerala Tourism Facebook Page Crosses 1 Million Likes!

Yet another feather on the cap for one of the best tourism departments in India, Kerala Tourism has crossed 1 million likes on its Facebook page. They are the first tourism department in India to cross 1 million fan base on its social media channel. In fact Kerala Tourism has more fans than most of the tourism departments in the world. Kerala Tourism is ahead of its global competitors like Singapore Tourism which has 8 lakh Facebook fans, Thailand Tourism with 6 lakh fans, Paris Tourism with 3.2 lakh fans and Sri Lanka Tourism with 6.6k fans. Launched in 2010, Kerala Tourism...
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IRCTC shopping derailed?

The much hyped IRCTC shopping site has stopped working for the last few days. When you access the site, it displays a banner saying that the site is under maintenance and for queries related to booking, cancellations customer is requested to contact at their customer support. I have sent an email to the given email id but there is no response yet. According to this NextBigWhat story, the site has stopped working for the last 2-3 days. Even their editors are not able to reach both IRCTC and Yebhi.com for clarifications. IRCTC partnered with Yebhi to sell products online across categories. IRCTC has...
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The Mobile War – Samsung is the new Nokia!

Samsung is the new Nokia. Yes, its true! According to the latest report by Counterpoint, Micromax has taken the lead in Indian mobile industry beating Samsung for the first time. In Q1, Micromax had 16.6 % market share of Indian mobile industry followed by Samsung with 14.4%. The Micromax gained in the sales of featured phones which Samsung has lagged behind. In feature phone category, Micromax leads the market with 15.2% followed by Nokia with 14.7% and Karbonn with 11.4%. Samsung with a market share of 8.5% came in the fourth position. In the smartphone segment, Samsung still holds the...
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Doing the hard things!

Seth Godin, the marketing guru, recently posted a new blog post “Doing the hard things” on his blog. He is one of the top most blogger as well as a marketing geek/guru where millions of followers wait for his blog post daily. In the blog post Doing the hard things, he writes about how to do things differently. One model of organization is to find something that you’re good at and that’s easy and straightforward and get paid for that. The other model is to seek out things that are insanely difficult and do those instead. Seth talks about Dave...
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Marketing with an emotional touch!

Indians basically are emotional driven and we can see those emotions captured beautifully in our advertisements as well. We respond to ads and videos promoted as part of campaigns and even in social media we share videos of the brands and those shared by our friends. Marketing is based on emotional factors as well. Marketing communication is based on their target customers emotions. We see more than 100 advertisements a day and it is really difficult for the brands to get the attention of their customers. The ad makes the difference and if promoted well with the proper marketing communication,...
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