Marketing with an emotional touch!

Indians basically are emotional driven and we can see those emotions captured beautifully in our advertisements as well. We respond to ads and videos promoted as part of campaigns and even in social media we share videos of the brands and those shared by our friends. Marketing is based on emotional factors as well. Marketing communication is based on their target customers emotions. We see more than 100 advertisements a day and it is really difficult for the brands to get the attention of their customers. The ad makes the difference and if promoted well with the proper marketing communication,...
Continue reading »

Indians spend over 3 hours a day on their smartphones

The recent report published by Ericsson ConsumerLab on India’s consumer expectation and need for mobile broadband reports that an average Indian spends 3 hours 18 minutes on their smartphones per day. That’s 20% more in 2 years. The Ericsson ConsumerLab study carried out in April-June 2014 among 4000 smart phone users across 18 urban cities in India is based on a combination of a consumer perception survey with on-device measurements, which helps understand mobile broadband performance in terms of user satisfaction and needs, changes in behavior, app usage, data consumption and key metrics that drive network performance. Key Findings 63%...
Continue reading »

Celebrating 1 million Moto Customers!

According to an IDC (International Data Corporation) report, Samsung leads the Indian smart phone market with 35% market share in Q1 2014 followed by Micromax, Karbonn, Lava and Nokia. India saw the highest rate of growth – over 18% – in smart phone sales in Asia-Pacific region during January-March 2014, outshining countries like China. In this crunching competition, Motorola entered the Indian market with its flagship models Moto X and Moto G. And to the surprise of many, Moto has reached 1 million customers in just five months of its entry to India. Meanwhile Moto rolled out budget smart phone Moto E...
Continue reading »

Amazon extends #AmazonCart to India

Amazon extended its #Amazoncart to India. By connecting your twitter and amazon accounts, you can add products that you see on twitter to amazon shopping cart just by using the hashtag #AmazonCart. The service was first started in US few months back. #AmazonCart: Add it Now. Buy it Later. Shop from within Twitter! All you need to do is to connect your twitter account to Amazon India. Whenever you see a tweet containing an Amazon product link, reply to that tweet with #AmazonCart. The particular product will be added to your amazon shopping cart and you will receive a reply tweet from...
Continue reading »

IRCTC Payment Statistics and Payment Gateway Data

According to an RTI filed with IRCTC, the failure rate for ticket booking is 7.9%. That is in 92.1 cases the ticket is booked and money is debited from consumers account. In 7.9% cases, the money is debited from consumers account and the ticket was not booked. The below is the transcript of RTI reply. “During April 2012 to January 2013, out of the total 15.32 crore attempts by users to book tickets, payment was settled for 12.69 crore attempts and out of these payment settled cases, ticket was booked in 11.58 crore cases.” “The percentage of transactions where money...
Continue reading »

Flipkart launches exclusive benefits for Students

India’s largest eCommerce company, Flipkart has launched an exclusive scheme for students. Flipkart Students offers benefits to students all over India for their purchases on Flipkart.com. Anyone with an official college student ID card can subscribe to exclusive student-only offers. If you are a student, you just need to take a picture/scan of your college ID card and email the picture/scan to students@flipkart.com in jpeg format. Once your email is verified, you will get an acknowledgement of your subscription and log on to Flipkart to redeem the exclusive student-only offers. Offers will be activated for verified IDs within 3 working days....
Continue reading »

Rs.10,000 crore bonus for Startups and Entrepreneurs from Budget 2014

The first union budget presented by Finance Minister Arun Jaitley has a lot of expectations. The media and industry veterans has predicted a tight first budget from Prime Minister Narendra Modi’s. The Finance Minister though brought some cheerful news to Startups and Entrepreneurs. He announced a host of measures and schemes to encourage entrepreneurship, including a Rs 10,000-crore fund to back early stage companies. If its established, this fund will be the largest pool of money invested. Only second to Sequoia Capital who has invested around Rs.12,000 crore in Startup ecosystem of India.  The move is in a good direction and the...
Continue reading »

Bangalore tops India’s Tech Funding

Flipkart and Snapdeal funding has raised the par and drove a record Q1 funding for tech investments in India. The eCommerce giants has contributed and drove these investments mostly. According to a report by CBInsights funds are flowing into India’s tech ecosystem, with Q1 2014 hitting a multi-year high of nearly $427M in funding across 64 deals. eCommerce leads in funding and trails in deals. This involves cumulative series E funding of $360 million for Flipkart and $150 million series D and E for Snapdeal. In addition to these funding both these companies raised additional funding in 2014 as well. Flipkart...
Continue reading »

GoodBye Orkut!

Started in 2004, the social networking site of Google, Orkut is shutting its stores on September 2014. Orkut helped shape life online before people really knew what “social networking” was. Google today confirmed on Orkut blog that they will be shutting down the services on September 30, 2014. Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account. Google’s Engineering Director Paulo...
Continue reading »

Save Files to cloud with Ballloon

Yes its Ballloon. Ballloon with three L. Ballloon is the quickest way to save web files to cloud. Just connect your Google Drive or Dropbox to Ballloon and you can save web files such as pdf files, images or even links directly to your cloud without downloading steps. One click is all that’s needed. You can download Ballloon from Chrome webstore. Ballloon is a chrome extension which can be installed and used with your chrome browser. Just hover over the image you view on the web browser and you can see Google drive and Dropbox icon on the top right corner of the...
Continue reading »