India’s highest-rated news app – Inshorts, which curates important news items of the day and serves them in 60 words, has been included by Google in its list of 50 Best Apps of India. Inshorts is India’s highest-rated news app and among the only two news apps who have made it to the list. The other popular apps in the list include Facebook, Whatsapp, Twitter, Skype, TrueCaller, Zomato, and Gaana to name a few. The Google apps list is a ready reckoner listing the best apps and games (both free and paid format) that were featured this year on Play Store, thus enabling the audiences to see how their favorite apps and games have fared throughout the year.
On this achievement, Azhar Iqubal – CEO and Co-founder, Inshorts said, “The inclusion of Inshorts in Google’s list of top 50 apps for 2015 validates our brand promise of keeping our users informed by the means of simple, precise and short form content which could be consumed in less than 15 seconds. In 2016, our focus would be upon serving relevant content to relevant users.”
Inshorts has witnessed exponential growth in 2015 and has grown from less than 100,000 downloads at the beginning of the year to more than 3 million downloads by December 2015. The app serves more than half a billion page views everyday and 80% of its users as of today come from New Delhi, Bengaluru, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Ahmedabad, Chandigarh and Jaipur. The app has recently launched a Hindi interface to make inroads in Tier 2 and Tier 3 cities and based on its success, plans a foray in Marathi, Kannada and Tamil by mid 2016. With these initiatives, Inshorts aims to increase its reach by an additional 5 million users by April 2016.
Inshorts is currently working on building India’s first intuitive content recommendation engine and is testing its efficiency with the help of its community of beta users called ‘Insiders’ which has more than 20,000 users. With the content recommendation engine, Inshorts aims to identify its users based on their content consumption habits and serve them more alternative content in the genres of their interest. The company is also in the process of partnering with popular alternative content publishers and helping them to increase the reach of their content through the Inshorts platform.
2015 has been a dream run for Inshorts (previously known as News in Shorts). After starting their journey in 2013 from a Facebook page, they have come a long way by becoming India’s highest rated news app with more than 3 million downloads serving more than half a billion page views every month.
The year 2015 has in many ways brought about an Orbit Shift in their journey and has been marked with rapid growth, massive expansion and much higher goals for the years to come.
Here is an interactive timeline showcasing some of the most critical milestones they achieved in 2015 that have shaped them into what they are today.
Currently, the Inshorts app serves more than half a billion page views every month. Formerly called News in Shorts, the company rebranded itself as ‘inshorts’ and recently raised a Series B round of $20 million dollars from Tiger Global Venture. In its new avatar, the application is transitioning from being a news aggregator to a content discovery platform, incorporating a broad spectrum of content forms like videos, infographics, podcasts, blogs and others. It was also listed in Google’s 50 best Apps of 2015.
Recently Inshorts launched their Hindi Portal which will enable them to reach a local language speaking wider audience. It won’t be merely a translation of English short but will be written from ground up by a dedicated Hindi content team and will be sourced from Hindi news portals. Also made their first acquisition and brought on-board Retention.ai.(formerly BetaGlide)
Retention.ai is a data analytics startup that helps app developers in analysing user behavior. It primarily works on tracking uninstalled users, which includes finding possible reasons for uninstallation and ultimately decreasing user acquisition cost. The Bangalore-based startup, founded by IIT Kharagpur alumni Amritanshu Anand, Anshul Singhle, Manan Shah and Abhimanyu Dikshit, marked its inception in 2013. Since then, it has worked with more than 12.5 million devices. It had earlier raised Series A funding from Mercury fund, with participation from angel investors like Anshu Sharma (Ex-VP Salesforce, Venture Partner Storm Ventures), Pratyush Prasanna (Ex-VP PayTM) and Punit Soni (Chief Product Officer, Flipkart). The company was also part of TLabs accelerator.
Image References: Inshorts Blog