The multi-billion dollar organised home services industry in India is still in its nascent stage with multiple service providers, from having single dedicated service segment (plumbing/electrician) to others providing host of services (key making, electrician requirements, nurse services etc. to booking Helicopter rides) with a click. Most of these service providers are steadily trying to improve product offerings to create a ‘one app for all services’ to gain traffic to their site, increase their market presence and thus, hoping to create a national footprint.
Home services industry, historically in India, has been an unorganised market and any or all services were either sourced from the open marketplace or from the experience of family and friends. The industry also thrived on unskilled labourers primarily due to the low-cost of delivery and on the abundance of manpower. The industry was also largely driven by large brands, mostly for electronic goods, providing annual maintenance contract as brand extensions for nominal costs.
The ripples of the new age organized and skilled workers are slowly gaining access to the common man’s home primarily due to the ease of service search (app based), cost benefits and skilled technicians, compared to the open marketplace.
In the wake of a growing consumer base, service bouquet and the void of any organised platform, investments in this space have also gathered a huge positive response from investors across the globe and many home service providers have already been invested in or are in the verge of being invested. The home service industry is getting organised and service providers and investors are realising the unlocked potential of this sector. Though most of the home service providers are looking at extending their services across major cities in India, few of them are also considering the potential of tier I and II locations. Many industry sources claim that the current home service industry is sized between $100-400 billion.
With only 12% Internet penetration in the country, India is an unlocked opportunity and the market acquisition probability in the home services space is limitless. On the other hand, India’s fast growing mobile telephony services with over 980 million users and with the number of smartphone users estimated to sharply rise to around 650 million in 2019 from 140 million in 2014, the home service industry is bound to gain tremendously from its growth.
The industry is evolving on the basis of consumer requirements and having presence through apps is now more meaningful only when the consumer can avail services as and when desired. The whole purpose of being easily accessible on mobile through apps is for the consumer to experience seamless service satisfaction, a challenge that has led to create a 360-degree consumer experiential programme from downloading apps, logging in, service selections, and payment gateways in the front-end to skill and etiquette training for technicians, tele-calling to consumer redressal centres in the back-end.
The home services industry has also been an opportunity provider in creating employment and entrepreneur possibilities for the unorganised market. Many semi-skilled labourers/technicians are now a part of this growing eco-system that provides them an opportunity of skill enhancement, regular employability and the option to also work as freelancers in their own capacity.
The opportunity for multi-sector growth is also a valid positioning in the coming days and most associations are bound to happen with sectors like real estate, hospitality, retail and healthcare.
About OK Sir
OK Sir is a daily need and emergency home service application that provides its user-base with over 150 services across categories and is available on the Android and iOS platform. Developed by the team behind the highly successful gadgetsguru.com, OK Sir has tied up with over 30,000 skilled workers to provide round-the-clock services to its application users.
OK Sir provides various services across categories like daily errands (peon services, religious services), housekeeping (electrician, AC maintenance and repair, babysitters, home cleaners, painters, laundry, pest control), finance and legal (finance consultant, government formalities, loans), professional services (choreographer, photographer, SEO, web designing, parlour), tutors (computer, dance, fitness, language, music), events (band, florist) and healthcare (ambulance, baby massage, health check-ups, nurse, physiotherapist). OK Sir provides important emergency services like ambulance, key making, and electrician on a 24×7 platform and all other services can be availed or scheduled as per the convenience of the application users.
On the security issues related with third-party service providers, OK Sir has a mandatory policy of a complete background check and a thorough police verification of all the skilled workers enrolled with them to ensure the safety and security of our application users.
OK Sir is currently live in Mumbai, Delhi, Pune and Bengaluru and will soon foray into 13 important tier I and II locations like Hyderabad, Chennai, Kolkata, Goa, Ahmedabad, Jaipur, Indore and Chandigarh in a phased manner.
The OK Sir services can be purchased by simple transactions and the company has bundled amazing benefits and offers for its users. The company also provides its user with a money back guarantee scheme if the application user is not satisfied with the services provided. OK Sir also provides the comfort of transferring the services from the main user to his or her family and friends with no extra cost.
Website : OK Sir
Source: Press Release