More than two quarters of the year has gone past, but digital marketing expectations still remain the same. There is a constant requirement of evolution in this digital-first world of ours. And keeping up with the demand of the day is definitely not easy. It is extremely important to stay in focus and on enhancing customer experience to expand customer base and retain the loyal ones as well. Be it a small business or a large-scale one, be it Myntra or Amazon in fashion, electronics and other items or Healthkart in medicines and other wellness products or Coupondunia, Grabon, Happy Sale in coupons and deals, sustaining the onslaught of changes in marketing is a must.

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Digital marketing trends of 2016

The greatest challenge in case of digital marketing is the constantly changing consumer behaviour. Then there are all the new social networks released frequently. And with all the other businesses giving tough competition, it becomes really hard to stay on the top. One of the ways to succeed is to give your best while keeping yourself updated on the trends and changes in the market. So, let us find out what are the current digital marketing trends.

Mobile has taken over digital market

At present, mobile has become the most popular media channels. Therefore, it has become the greatest requirement to reach out to your customers through this channel. And its growth has completely changed the way in which marketing was previously done. Starting from the strategies to budgets and new styles for advertising, everything has gone through a sea change. According to Sean Galligan, vice president for yahoo, entertainment, “We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns…” He went on to say that “mobile app install ads have become the key to getting in front of the right audiences at the right time, and building an audience.”

Online marketing more important than TV ads

Online marketing has already gained so much of importance that predictions point towards digital ad spend surpassing TV ads by 2017. The Television has always remained the largest platform for advertising. But mobile is catching up fast, as more than 50% of the population are Smartphone users. What you need to find out to make the most of the changing marketing trend is deciding, which social media platform is best suited for your products/services.

Ad blockers are to stay here

The ad blocking process is not new. Then what is the fuss all about? Apple revealed iPhones, iPads and iOS 9 using an operating system that is powered with an ad blocking mechanism. So, it is obvious that you need to embrace mechanisms that make it easier for you to avoid getting blocked after putting in so much of effort and money on marketing.

Videos are all the rage  

Small or big, each and every company has now taken to video releases for better marketing. Reports say that even bigshots such as Yahoo is indulging in video ads. Why are videos becoming so popular. It is one of the best ways to express because lots of colours, sound and music comes into play. Research also shows that people are more interested in anything visual rather than everyday adverts that mention about a business or product only in a line or two.

Some other trends that are yet to stay throughout 2016 and beyond are the buy buttons, which the social media platform are slowly incorporating, automated marketing, personal PPC (pay-per-click) and marketing through Facebook messenger.