Last month messaging app WhatsApp announced that it would be sharing its data with Facebook. We all know that Facebook will use those data for advertisements and profiling. Thereby contributing more to Facebook’s revenue. So when the social media giant started adding new features to their messaging app WhatsApp, the search giant can’t wait to lose. Google had a chat feature within their email app Gmail. But with the advent of technology and the emergence of mobile messaging app, Google lost the domination in chat even though Gmail chat feature was enhanced to Google Hangout. While Facebook acquired WhatsApp and revamped Facebook Messenger to take up the messaging community, Google was clearly lost. Microsoft acquired Skype, which dominated the video messaging apps.

To compete against Facebook and other apps, Google launched two products recently. Google Duo and Google Allo. While Google Duo is the Google’s standalone video calling app, Google Allo is a messaging app which will compete with Facebook Messenger, WhatsApp and other messaging apps.

Google today confirmed via their official blog that they are releasing Google Allo on Android and iOS platforms.

What is Google Allo?

Whether it’s planning a night out or just catching up, we all rely on messaging to stay in touch with friends and loved ones. But too often we have to hit pause on our conversations — whether it’s to check the status of a flight or look up that new restaurant. So Google created a messaging app that helps you keep your conversation going, by providing assistance when you need it. Google Allo is a smart messaging app for Android and iOS that helps you say more and do more right in your chats. Google Allo can help you make plans, find information, and express yourself more easily in chat. And the more you use it, the more it improves over time. 

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What is that feature which stands out?

Unlike other messaging apps, Google Allo comes with a built in machine learning feature. This will help to improve the usage of the app based on your activities. Allo makes conversations easier and productive.

Where can I download it?

You can download Google Allo for Android and iOS, and the app will be available worldwide in the next few days.

Customized for India!

For Indian users of Google Allo, there is a feature to use ‘Hinglish’.

Features of Google Allo

Respond quickly with Smart Reply

Google Allo makes it easier for you to respond quickly and keep the conversation going, even when you’re on the go. With Smart Reply, you can respond to messages with just a tap, so you can send a quick “yup” in response to a friend asking “Are you on your way?” Smart Reply will also suggest responses for photos. If your friend sends you a photo of their pet, you might see Smart Reply suggestions like “aww cute!” And whether you’re a “haha” or “😂” kind of person, Smart Reply will improve over time and adjust to your style.

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Express yourself with photos, emojis and stickers

You can make emojis and text larger or smaller in size by simply dragging the “send” button up or down. Make photos your own by scribbling on them before you send. Google have worked with independent artists and studios around the world to create more than 25 custom sticker packs.

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Meet your personal Google Assistant

In Google Allo you’ll also be introduced to a preview edition of the Google Assistant. With your Assistant in Allo, you can have a conversation with Google — ask it questions and let it help you get things done directly in your chats. You no longer need to leave a conversation with friends just to grab an address, share your favorite YouTube video, or pick a dinner spot. Just type @google to bring your Assistant into any group chat. And of course, you can also chat one-one-one with your Assistant in Allo.

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How can Google Assistant helps you in Google Allo?

  • Make plans with friends. You can easily move from discussing dinner with friends to making plans for the night, right in your chat. Just add the Assistant to your group chat and ask for movie times, local restaurants and more. You can also research travel destinations, flights and hotels together with friends.
  • Get answers. Get the latest info on everything from news, weather, traffic, sports, or your upcoming flights status. Ask the Assistant to send you daily updates on the information you care about.
  • Have some fun. Ask your Assistant to share that funny YouTube video or play games with friends right in your group chat — for instance you can compete to guess a movie title based on a series of emojis.

Chat in Incognito mode

This feature is similar to the incognito mode that we use in Google Chrome browser. When you chat in Incognito mode, messages have end-to-end encryption and additional privacy features like discreet notifications and message expiration.

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Download Google Allo and let us know your thoughts on the new app. Is it better than WhatsApp or would you mind moving to a new messaging app?

Looking forward to your comments below.