E-commerce giant Amazon has decided to enter the Indian market, with the launch of its marketplace Amazon.in, offering books, movies and television shows for sale initially. The company also says that they will be adding mobiles, cameras and many more to their product offerings.

Amazon India Marketplace

“Our vision, at Amazon, is to be Earth’s most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With Amazon.in, we endeavor to build that same destination in India by giving customers more of what they want – low prices, vast selection, fast and reliable delivery, and a trusted and convenient experience – and provide sellers a world-class e-commerce platform.”

As the company’s vision says they want to be the most customer centric company on the earth, let’s see how their competitors Flipkart, eBay takes on this. Especially at a time many of the eCommerce ventures are closing their shutters down. The company also announced the introduction of the Amazon.in marketplace and launch of two new programs – ‘Sell on Amazon’ and ‘Fulfilment by Amazon‘ – sellers across India now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go Fulfillment and customer service offerings.

The company is offering free home delivery for all orders for a limited time when fulfilled by amazon, after that on orders below Rs.499, delivery charges applies.  They also provide cash on delivery and a 30 day return policy.

“Items Fulfilled by Amazon are dispatched from our fulfilment centre and indicated by the message Fulfilled by Amazon on the product details page. Look for the Fulfilled by Amazon badge  to identify these items. Based on the pin code of your delivery address, you will receive the order in either 2-4 Business Days or 5-10 Business Days. Orders containing items Fulfilled by Amazon worth Rs. 499 or more are eligible for FREE delivery. For orders less than Rs. 499, you will be charged Rs.49 per package for delivery. However, for a limited period, delivery is FREE for all items Fulfilled by Amazon.”

“Returns are easy with our online Returns Support Centre. You can return most items for refunds within 30 days of receipt of package, if they are damaged or defective. You can also return items you no longer want or need within 7 days of receipt of package.”

Amazon had first initiated junglee in India, a price comparison website which is still functional.

As the eCommerce industry is facing stiff challenges, lets see how amazon India will differentiate from others. Customer satisfaction and margins matters more than Contact us anytime and shop with confidence.