Recently I noticed that Flipkart, India’s premier online shopping portal has added voice search to its search functionality. It’s similar to Google voice search and it works flawlessly.
You have to click on the icon and speak out your search word (e.g. nokia lumia 520), a drop down appears with the search results from where you can select your choice. I tried with nokia lumia 520 and the drop down displays the mobile result as well as the accessories and popular products which i found useful.
This is in lieu with the change from traditional eCommerce platforms to mobile based and modern eCommerce platforms. Most new phones, including the iPhone and Androids, are voice enabled and shoppers are becoming much more comfortable speaking to their devices, as they would a personal assistant. People can now click a microphone button on their mobile devices to enter text into your search box and this is leading to more naturally spoken, descriptive queries. Several researches has shown the importance of voice search and people adopting voice search from the conventional search. This is in the right direction of giving personalized experience to the customers.