According to an IDC (International Data Corporation) report, Samsung leads the Indian smart phone market with 35% market share in Q1 2014 followed by Micromax, Karbonn, Lava and Nokia. India saw the highest rate of growth – over 18% – in smart phone sales in Asia-Pacific region during January-March 2014, outshining countries like China.
In this crunching competition, Motorola entered the Indian market with its flagship models Moto X and Moto G. And to the surprise of many, Moto has reached 1 million customers in just five months of its entry to India. Meanwhile Moto rolled out budget smart phone Moto E as well.
Motorola partnered exclusively with online retailer Flipkart to sell Moto range in India. No phone in this series is available at retail stores. The sale of budget smart phone Moto E (priced at Rs. 6,999) has to stopped due to the overwhelming response it received. Most of the times Flipkart portal has seen high traffic which made the site to hang!
This also shows the acceptance of online shopping among the Indian consumers. Moto G and Moto E has been purchased the most followed by Moto X, the high-end smart phone which has touch-less features.
All the three models are competing against the market leaders in each segment. As part of the celebration Flipkart has exclusive offers for Moto series. 10 lucky winners get Rs. 1 lakh Flipkart vouchers, 100% cash back and flat Rs. 100 off on all purchases.
This is the second innings for Motorola in India and they have scripted well for their re-entry to one of the fastest growing smart phone markets in the world.
Partnering with Flipkart helped Motorola to cut expenses on distribution and delivery as well as commission for the distributors.
The success of Moto on Flipkart has made other players to try the tested and proved route. Karbonn Titanium Hexa, premium smart phone from Karbonn has partnered exclusively with Amazon and Karbonn has also agreed to partner with Flipkart to sell four new entry-level models in India priced between Rs. 2,699 and Rs. 4,499.
But Motorola will face stiff competition from Chinese manufacturer Xiaomi which is launching Mi3 in India on July 22 partnering with Flipkart. Mi3 is priced at Rs. 13,999 and has a 5 inch screen with awesome features.
These partnerships are not only in Electronics but creating waves even among fashion enthusiasts. Myntra, the online fashion retailer has partnered with famous brands to sell exclusive fashion materials on their website. Brands like Mango, Desigual, 883 Police, Scotch & Soda, Supra, Jansport etc has agreed to partner with Myntra to offer exclusive collections to shoppers across India.
India has 243 million Internet users and recently Facebook said it has 100 million users in India, of which nearly 84 million access the social networking site from mobile. These numbers looks promising and exciting for mobile manufacturers. An average of a smart phone in India is around 3 years and the internet, mobile crazy generation might update their devices more often than their older ones. Hope to see more mobile wars in the near future.