Recently I have noticed the change in Google searches related to authorship. In a Google plus post, Google Webmaster Trends Analyst John Mueller said that the company decided to discontinue the authorship project.
I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.
So as a writer these changes won’t impact your blog/post traffic much. These changes are part of Google’s user experience program. This won’t decrease your blog traffic or improve the ad clicks.
Image Reference: Google Inside Search
The Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. The authorship change doesn’t impact these social features.
Google’s reason for shutting down the authorship program are
- Low adoption rates by webmasters and authors
- Provided low value for searchers
According to Search Engine Land, Google authorship may be dead, but the use of Google Author rank to improve the search results still exists. Google authorship was primarily used for display purposes and by Author rank Google knows who authored the story and thereby improving the search results.
So I guess improving your Google plus circles wont impact your blog traffic significantly. You need to still focus on creating original content and quality content which will provide value add to your readers.