As a part of Google’s efforts to localize the content and web, they introduced Hindi Ads on its display network. Simply Adwords now supports Hindi and you can see Hindi ads on your browser now. Starting today, you’ll be able to advertise to India’s booming online population in the most widely spoken local language – Hindi, Google said in an official statement. (Source: Official Google India Blog)
With over 500 million speakers around the world, a wealth of quality Hindi content is available on the Web. We’re excited to launch support for Hindi, which will enable global advertisers to connect with one of India’s fastest growing online audiences.
What does this mean:
AdWords advertisers can now build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats.
So what are you waiting for. Create your first Hindi ad and attract your hindi speaking customers! You can also choose to display ads on hindi language websites only. Read more about how language targeting works.
Google is helping the internet ecosystem thereby increasing its ad revenues. As Google’s vision statement describes their mission is to provide the world information fast and providing the best experience possible. They are attracting more people to online world thereby creating an ecosystem of online users. What this means is that there will be a lot of both small and big business trying to sell their products online.As more business come into the online world, the need to market the website becomes essential which means more websites will rely on Google for advertisements and thus Google earns a lot of money, about USD 59.825 billion as of 2013. The revenue from Ads is almost 65% of Google’s revenue.
Google has recently added 10 more languages to Google Translate including the South Indian language Malayalam. In addition to this, to help the Indian publishers Google has also developed a set of Unicode Hindi fonts that are free to use.
What do you think of these developments made by Google that will help the Indian community? Tell us more in our comments section.