The microblogging site Twitter acquired Indian Startup ZipDial. ZipDial focused on the ubiquitous behavior of “missed calls” between friends and applied it as an offline call-to-action for brand engagement. ZipDial enables global brands to engage with 100% of their consumers. ZipDial’s patent-pending consumer intelligence platform drives solutions such as couponing, friend referrals, on-pack activations and more. Their clients include P&G, Disney, Colgate to name a few. Founded in 2010 by Valerie R Wagoner and Amiya Pathak, ZipDial achieved more than one billion connections with brands across 60 million users.

Zipdial acquired by Twitter

 

Valerie’s career spans the US and Asia, including companies like eBay, Ning (acquired by Glam), and SayNow (acquired by Google). In 2013, MIT Technology awarded her the title of Top Innovator Under 35 for India. In 2011, she was named a Leading Woman in Technology for India by the Women in Leadership Forum. Valerie earned both her Bachelors and Masters Degrees from Stanford University.

Amiya built the first version of the ZipDial platform single-handedly. Previously, he built tech platforms for companies such as Ketera and Zapak (acquired by Reliance) where he served as the Director of Platform Engineering. Amiya is an alumnus of IIT Kanpur and IIM Calcutta.

ZipDial early investors include Blume Ventures, AngelPrime, YourNest Ventures, Mumbai Angels, Jungle Ventures, Unilazer Ventures, and 500 Startups.

ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online. For example, through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number. The caller will then begin receiving inbound content and further engagement on their phone in real-time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wifi networks.

Over the next several years, billions of people will come online for the first time in countries like Brazil, India and Indonesia. For many, their first online experience will be on a mobile device – but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone. This acquisition significantly increases our investment in India, one of the countries where we’re seeing great growth, and also brings us a new engineering office in Bangalore. – Twitter said in their official blog.

Read Games2Win CEO and Co-founder Alok Kejriwal’s 3 lessons to be learnt on ZipDial acquisition.

This is a huge achievement for the entire ZipDial team, and an opportunity to reflect on everything we’ve accomplished since our start in 2010. The company was founded on the insight that consumers and brands in emerging markets behave differently and have different needs. We build for them and their unique behaviors. We also eagerly anticipate everything we can achieve with Twitter. We’ll continue building upon the existing ZipDial platform, and now, by coming together with Twitter, we have the tremendous opportunity to elevate everything we’ve built to a global scale. Our ambitious goal is to make Twitter’s unique, great content accessible to 100% of the world’s mobile users, including those in emerging markets who will be experiencing the mobile Internet for the first time. We could not be prouder to join the flock. – ZipDial

This is a great news for Indian Startups as we can see more acquisitions in the coming years. Earlier last year Facebook has acquired Bangalore based Little Eye Labs. While most of these bigger technology product firms see India as their next big thing, these acquisitions help them to make their presence easier. This is good for Indian Startup as well. As Alok said, innovators and first movers win. Wishing ZipDial and Twitter teams a very successful future.

 

Source: ZipDial and Twitter Blog