The online licensed music services Rdio has launched their services in India. Earlier last year Rdio has acquired Dhingana, which was shut down due to financial instability. With this launch Rdio claims to offer the users the largest catalog ever to be available in India. The users can experience over 32 million songs in 43 languages from global, regional and local labels. Users can also choose from hundreds of curated stations, including those curated by some of the top labels in India, or create their own personalized stations.
“Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India. Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world-class product that delivers a global music service with a localized user experience for music fans in India and abroad.” – said Snehal Shinde, VP of Emerging Markets at Rdio (Co-founder of Dhingana)
In addition to providing the largest catalog of songs in India, Rdio has partnered with mobile apps like Shazam, SoundHound, Google Chromecast and automotive brands Volvo to provide a better musical journey for Indian customers.
“India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside the U.S. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener,” said Anthony Bay, CEO
In addition to the free service, there is a full on demand subscription service with access to any song, album, playlist or station, online or offline, without ads for $1.99 USD or 120 Rupees a month.
Rdio, one of the world’s largest licensed music services, offers a catalog of over 32 million songs in 85 countries worldwide. Founded by Janus Friis, co-creator of Skype, in August 2010, Rdio is headquartered in San Francisco.
“The Indian music consumer is warming up to the music streaming services already very popular globally, and we are excited to partner with Rdio for their new internet music streaming service and are happy to offer our library of India’s top Bollywood catalog along with curated stations to make the listening experience effortless.” said Neeraj Kalyan President of T-Series
Rdio is available on Web, iOS and Android devices.
Key features of Rdio:
- Browse — Where Rdio’s newly curated stations can be explored.
- Home — An evolving and constantly refreshing feed of personalized music stories that surfaces the best of Rdio in a single destination. Stories are built around the listener’s music preferences, recent activity from taste makers and friends, recommendations from Rdio experts, and more.
- Favorites — Expanding listeners’ collections so they can keep track of everything they love, all in one place.
- Trending — See which stations, songs, albums, artists, or playlists are popular among all Rdio music lovers, or toggle to people you follow and make it more personal.
The major players of online music streaming in India include Gaana.com, Saavn, in.com etc. Rdio’s launch might pave way for new developments in this space leading to new acquisitions. Rdio’s experience in streaming music over other countries and Dhingana’s young and dynamic team provides the edge which is needed to compete with stronger players like gaana and saavn.
Source: Rdio Press Release