I am an avid online shopper and I shop electronics, clothes and accessories from online stores. The greatest problem that I have faced while shopping online is for clothes. Either the delivered piece of cloth will not suit my body type or the quality will be compromised. This could be one of the problems that most of the online shoppers face. Even though most of the online shoppers has a customer friendly return policies, the time and the pain to return it back makes most of us to quit half way. The result, loss of money, time and your interest to shop online. Each one of us is unique with different body types.
Van Heusen India introduced a new concept, My Fit which allows you the freedom to create a shirt that is right for you! Finally, a shirt that is made according to your body type and personal style preferences, so that it almost feels like it was made for you. Van Heusen My Fit comes with 6 fits, 13 sizes and 10000 possible combinations – so you never have to compromise.
Van Heusen deployed digital technology and state-of-the art manufacturing capabilities to develop MYFIT solution which is available both online at TRENDIN (the official online store of Van Heusen) as well as in 250+ exclusive brand stores. The solution offers more than 1.25L options to choose from – 8 to 10 times more than any physical store can, without any increase in the inventory of Finished Goods. The consumers can order at any of the exclusive stores or online and the MYFIT shirt gets delivered at the convenience of your home or office.
You need to visit Trendin online store and select MyFit. Here you can select shirt, trousers and suits. Once you select your option, you just need to go through some steps which will help you to find the best fit.
For shirts, we start with the body type which has options like custom, slim, tall, athletic, healthy and plus sizes. These sizes are based on your body types like biceps, waist and shoulders. The next step is to select your shirt size ranging from 37 to 44. Once you have decided on your shirt size, you can select the fabric for your shirt. There are over 57 choices of fabric available. The good thing here is that you can preview your shirt on the right side so that you can alter your options immediately.
After fabric selection, you can decide whether to have full sleeve or half depending on your need. You can even select your sleeve length. There are two types of collar available – Half cut away and Mandarin. In the final step you can choose your cuff type – chisel or double. Once you complete these steps, you are ready with your custom shirt and proceed to payment to complete the purchase. Or else you can add to the shopping bag and continue the purchase. The price will be displayed above the preview on every page.
The normal delivery period is 7-9 working days and I received the product on the expected delivery date.
While selecting trousers, you can choose the body type, style, size, fabric and length depending on your need. Even the suit selection offers you various options that suits your needs best. Based on the trouser length, type and fabric, you can select your suit.
The shirt I purchased from Van Heusen MyFit.
The trouser I purchased from Van Heusen MyFit.
Overall I am happy with the purchase of Van Heusen MyFit. I could finally get the shirt with near perfect fitting.
About Van Heusen:
The brand covers all aspects of an individual’s clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The core audience is professionals and corporate executives – men and women who are successful, focused, articulate, well-traveled, confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way.
About Aditya Birla Madura Fashion and Lifestyle:
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the ready-made menswear industry in India. In 2000, the company became a wholly owned subsidiary of Aditya Birla Nuvo.
Source: Van Heusen India