India’s online marketplace Flipkart introduced a new logo and new brand identity. The new logo reflects Flipkart’s focus on mobile app. The new logo is making way for the letter F – denoting “playfulness” and “speed”. This is inline with one Flipkart platform across mobile, desktop, online, offline and print. Recently Myntra shut down its desktop site and went mobile app only. Myntra was acquired by Flipkart last year. Even flipkart gets 75% of its traffic from mobile.
Flipkart founder and CEO Sachin Bansal tweeted that the change is the only constant in relation to the flipkart’s new identity.
The old wheeled cart is now replaced with a bright yellow, three-dimensional shopping bag which promises to give an improved user experience. The new logo is designed and conceptualised by Flipkart’s internal design team and Umbrella Design.
Flipkart also introduced a new tagline – Ab har wish hogi poori meaning every wish is fulfilled. The new brand story is focused on the revised tagline and the desire flipkart fulfills for every Indian, wherever and whenever.
As part of the new tagline, Flipkart introduced a new series of TV ads based on their tagline.
You can read more about Flipkart new brand story here.
Recently Flipkart acquired Delhi based mobile engagement and marketing automation company Appiterate to strengthen its mobile platform.
Management restructuring, myntra acquisition, big billion sale and billion dollar funding, 2014 was a roller coaster ride for Flipkart. With a new logo and brand identity flipkart is focusing on their new journey to strengthen its mobile business and by the end of 2015 the online retailer expects to sell goods worth $8 billion this year.
How did you like the new logo and brand identity of Flipkart. Post your comments below.