Nearly a billion people around the world today rely on WhatsApp to stay in touch with their friends and family. From a new dad in Indonesia sharing photos with his family, to a student in Spain checking in with her friends back home, to a doctor in Brazil keeping in touch with her patients, people rely on WhatsApp to be fast, simple and reliable.
For many years, Whatsapp has asked some people to pay a fee for using WhatsApp after their first year. But Whatsapp in their blog mentioned that this did not work out well and they wanted to find other revenue sources. But ensured that Whatsapp will be free of ads as always.
As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.
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Even though there is no subscription fees, Whatsapp will not go for third-party ads. They will test different tools that allows the business to communicate with the customers and vice versa.
Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
That means you might start getting messages from the brands that you use. Whatsapp used to charge an annual subscription fee of Rs.50 after the end of first year.
Facebook owned Whatsapp has 900 million users across the globe. WhatsApp allows users to send text, video, audio and even make calls – for free. Though you need an active internet connection for making calls.
One of the competitor of Whatsapp in Asia, Wechat is already leveraging the app to generate revenue. Wechat has over 10 million approved official accounts ranging from brands, celebrities, personalities etc. This is more of an apps within an app model. Moreover Wechat is also trying their hands on m commerce, mobile games, payments etc.
Post your comments below on how do you think is Whatsapp going to generate their revenues?