India’s highest-rated news app – Inshorts, which curates important news items of the day and serves them in 60 words, has launched a new feature – ‘TOSS’. TOSS is a social notification feature. TOSS is launched with the aim to democratise the news world by shifting the power of notification from newsrooms to the people.

Toss allows users of Inshorts to send notification to other users of Inshorts in their contacts list. The feature is currently available on Android only and will be rolled out in iOS soon.

Inshorts TOSS

 

 

 

 

 

 

 

 

Just Tap “Start TOSSing!”

Inshorts TOSS

 

 

 

 

 

 

 

 

Verify your number.

Inshorts TOSS

 

 

 

 

 

 

 

 

Tap TOSS button to “TOSS” it!

Inshorts TOSS

 

 

 

 

 

 

 

 

Check the tick once your TOSS is sent!

A nice feature where you can share the article with your friends who are using Inshorts. You don’t need to come out of the app to share the article.

Inshorts is India’s highest-rated news app and was featured as Best News App in Google’s List of Best Apps for 2015. Inshorts has witnessed exponential growth in 2015 and has grown from less than 100,000 downloads at the beginning of the year to more than 3 million downloads by December 2015. The app serves more than half a billion page views everyday and 80% of its users as of today come from New Delhi, Bengaluru, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Ahmedabad, Chandigarh and Jaipur. The app has recently launched a Hindi interface to make inroads in Tier 2 and Tier 3 cities and based on its success, plans a foray in Marathi, Kannada and Tamil by mid 2016. With these initiatives, Inshorts aims to increase its reach by an additional 5 million users by April 2016.

Inshorts was founded in 2013 by Azhar Iqubal, Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur. The application can be downloaded on Android and iOS.

2015 has been a dream run for Inshorts (previously known as News in Shorts). After starting their journey in 2013 from a Facebook page, they have come a long way by becoming India’s highest rated news app with more than 3 million downloads serving more than half a billion page views every month.

Recently Inshorts launched their Hindi Portal which will enable them to reach a local language speaking wider audience. It won’t be merely a translation of English short but will be written from ground up by a dedicated Hindi content team and will be sourced from Hindi news portals. Also made their first acquisition and brought on-board Retention.ai.(formerly BetaGlide)

 

Reference: Inshorts Blog