YogurtBay, the famous frozen yogurt brand is all set to launch their mobile application called – MyYogurtBay. This unique App is a free interactive tool that allows foodies and YogurtBay aficionados to know the latest happenings at their favourite frozen desert destination via their Android or their IOS enabled smartphone. The new application, available online through the Android Play Store or the IOS App Store. The app offers features like multi-touch booking so that customers can easily browse through various offers and discounts at YogurtBay besides ordering their favourite frozen yogurt at any store in Mumbai, Delhi and Hyderabad.
This digital innovation is intended to provide foodies and loyal YogurtBay customers an efficient medium to order online, providing them with the direct communication of offers and above all gets them a step closer to their treat of YogurtBay yum-ness. The App demonstrates YogurtBay’s commitment towards more mobile friendly solutions that would help connect the brand to its customers in a way that has never been done before.
Commenting on the occasion, Mr. Aditya Pittie – CEO, Pittie Group, the investor said,“Through the MyYogurtBay App, we would like to continue our legacy of providing innovative products and services to our customers. In this ever competitive market space of desserts, customers have a plethora of options to choose from. With the launch of this app, we aim to bridge the gap between us and our customer, as the app makes our brand more accessible.”
“It’s always been our goal to making the consumer buying decision easier and more convenient. The My Yogurtbay app allows us to cater to the customer’s needs in a more dedicated manner. Product offerings can be specifically tailored and paired. It makes the entire ordering experience more personal and enjoyable. And who knows if it catches on we may build a larger platform”, added Mr. Robin Chatterjee – Founder, YogurtBay.
Download the MyYogurtBay App from Google Playstore.
Established four years back, trying to set foot in every city in India, Yogurtbay and Wafflebay is a young brand that provides something tasty and different to the Indian dessert customer. Taking the ordinary product like curd and transforming it into a tastier replacement of a frozen ice cream with toppings to compliment the variety of flavours that are served.
Yogurtbay is a brand that serves frozen yogurt in different flavours like Blueberry, Oreo, Salted Caramel, Red Velvet, French Vanilla and many more. These flavours are served with a delicious range of toppings some of which are baked cheesecake, cookie sauce and almond fudge, to name a few. The brand was founded by Robin Chatterjee four years back. He recognised the desire for such a product in a modern market like Mumbai, where the first store was set up in the popular area of Carter Road in Bandra.
Seeing the potential in this brand and the growing rate of this market, Aditya Pittie – CEO of Pittie Group, Mumbai decided to invest in this company, marking Yogurtbay’s major aim to expand the brand to other parts of the country. Currently, Yogurtbay is present in Mumbai, Delhi, Hyderabad, Pune, Kochi and Bhopal. Expansions are intended mainly in Metropolitan Cities – Mumbai, Delhi, Bangalore, etc.
Yogurtbay has introduced the concept of waffle on the go, calling it Wafflebay. A waffle is a dish which can be eaten as breakfast or dessert – acquiring to the taste of a wide audience. Wafflebay has a range of flavours Blueberry, Caramel Custard, Red Velvet, Belgian, Liege, Nutella and Plain. All of these are topped with some toppings as per the customer’s preference. The variety is what attracts the customers to try these waffles and keep coming to have some more.
Recipes are developed in-house, making them absolutely crispy and delicious. Along with waffle sticks, even Waffle Cones are sold at the store, another crowd pleaser. Yogurtbay is trying to provide a wholesome experience to each and every customer to make sure that they come back again and again.
Being voted as the best dessert chain in the city (Mumbaiboss 2012 and 2013) and getting a gold star accreditation (Zomato India, 2012, 2013 and 2014), Yogurtbay is on its way to mesmerizing everyone’s taste buds!
Image Reference: YogurtBay Website