Amazon.in launched the “Amazon Now” app for customers in Bangalore. Using Amazon Now app, customers can now shop for over 6000 everyday essentials from their local kirana stores and other local favorite stores including BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature’s Basket, Food World and have the products delivered to their doorstep within 2 hours or at a pre-scheduled time. Customers can download the Amazon Now Android app from the Play Store and enter their local pin code to start shopping.

Amazon Now India

“We are encouraged by the learnings from Kirana Now – a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours. We are excited to expand that service to include more selection, more pin codes and invite other branded retailers, with the launch of a dedicated Android app Amazon Now. Customers can now choose more than 6000 products from the ecosystem of kiranas and other favorite local stores and get these delivered using Express –in two hours or Scheduled deliveries. Amazon Now customers in Bangalore will love this service and our launch promotion will delight them further,” said Samir Kumar, Vice President Category Management, Amazon India.

Customers shopping on the Amazon Now app will be able to search, discover and choose from a wide selection of products across categories including snacks, beverages, cooking staples, beauty, personal care and household basics. They can get a range of products from eggs, breads, juices, soft drinks, chocolates, jams, exotic teas, biscuits to shampoo, toothpastes, soaps , diapers and more from hundreds of Indian and international brands

Amazon Now is enabled with two new delivery services – Express Delivery (two hours) and Scheduled Delivery offering customers the convenience of getting their everyday essentials delivered within 2 hours or at a pre-scheduled time. Amazon Now offers free delivery for baskets above Rs 250, and for baskets lower than Rs 250 a delivery charge of Rs 29 for Scheduled Delivery and Rs 49 for Express Delivery.

Customers simply browse the Amazon Now store, add products to their basket, and checkout by choosing Express or Scheduled Delivery.

As a launch promotion, Amazon.in is offering customers 20% back on all orders above Rs. 250 in the form of an Amazon.in Gift Card up to Rs. 100 per order.

AmazonNow India Offer

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 40 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two-day delivery, Sunday and Morning delivery on products fulfilled by Amazon.

Amazon Now App is servicing the following Bangalore pin codes:

560001 | 560002 | 560003 | 560004 | 560005 | 560006 | 560007 | 560008 | 560010 | 560011 | 560012 | 560013 | 560014 | 560015 | 560016 | 560017 | 560018 | 560019 | 560020 | 560021 | 560022 | 560023 | 560024 | 560025 | 560026 | 560027 | 560029 | 560030 | 560032 | 560033 | 560034 | 560037 | 560038 | 560039 | 560040 | 560041 | 560042 | 560043 | 560045 | 560046 | 560047 | 560048 | 560050 | 560051 | 560054 | 560055 | 560061 | 560066 | 560068 | 560070 | 560071 | 560075 | 560076 | 560078 | 560079 | 560080 | 560084 | 560085 | 560086 | 560092 | 560093 | 560094 | 560095 | 560096 | 560097 | 560098 | 560100 | 560102 | 560103

AmazonNow Bangalore

The partner stores include Big Bazaar, Reliance Fresh, Godrej Nature’s Basket, Spar Hypermarket, In & out Convenience store, food world, good food store and kirana now.

Indian Food & Grocery Space

After many hiccups and several shutdowns, Indian food & grocery space is catching up. The food and grocery industry in India is now worth $383 billion (around Rs. 20 lakh crore) and is expected to touch $1 trillion by 2020, according to a study by advisory firm Technopak. Last year the top startups in this space gathered almost $120 million. Amazon Now will take on not just local kirana stores but startups such as Big Basket, Zopnow, Peppertap, Grofers etc.

After seeing the success of Big basket and the potential to touch $1 trillion by 2020, several other online retailers are also eyeing the pie of Indian grocery space. Amazon’s rival Flipkart has launched their app Nearby last October. Snapdeal and Paytm are also planning to enter this space soon.

According to Kotak Institutional Equities () report, 98% of grocery retail market in India is controlled by kirana stores. Grocery accounts for about half of the country’s retail consumption, but is the least organised, the report said. The report further stated that despite urbanisation trends and higher consumption seen for a few years now, organised grocery retail is a mere 2 per cent of the total pie. On hyper-local grocery delivery startups, the KIE report said inventory-led models like that of BigBasket would be better-off burning less cash than inventory-less ones.

According to the report, inventory-less models could become more profitable through expansion by scaling up operations, but achieving that will be the real challenge due to stiff competition, high churn rates and customer behaviour. While the inventory-led model maintains its own stocks and supply chain, the aggregator or inventory-less one ties up with existing shops for supply to the end-consumer.

According to the reports, Amazon Now is trying both inventory model and inventory less with tie up with their partner shops for supply. Amazon really has an edge over the other hyper local startups like bigbasket, zopnow, peppertap etc because of their existing distribution network and fulfillment centers. Amazon currently has more than 40 million products across hundreds of categories.

As per this article from NextBigWhat, Amazon India registered a loss of Rs 1,724 crore in the year ended March 2015. The company had a net loss of Rs 321 crore last year. The primary income, the company earns is from seller commissions, advertisement revenue and sales of its Kindle e-reader. The US-based e-retailer’s sales increased six fold that is up to Rs 1,022 crore in 2014-15 from Rs 169 crore a year earlier. Snapdeal had reported a loss of Rs 1,328.01 crore while Flipkart reported a loss of about Rs 2,000 crore.