Tata Unistore, a Tata group business venture, announced that the much awaited e-commerce platform, Tata CLiQ, will open to consumers on Friday, May 27, 2016, across its website, mobile site and mobile apps (Android and iOS). At launch, Tata CLiQ will offer consumers a new shopping experience in apparel, electronics and footwear categories. Over the next few months, the plan is to expand the offering by adding many more categories, brands and exciting features.
“Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass – a visual representation of the brand’s focus on curating only the best brands and products,” said Ashutosh Pandey, chief executive officer, Tata CLiQ.
Indian eCommerce is growing and with the entry of Tata group into eCommerce, the competition is going to be high. With already big players like Flipkart, Snapdeal, Amazon, Paytm struggling to become the number one, Tata’s entry will give them a bite of dust. India has an internet user base of about 354 million as of June 2015. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month. By 2020, India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years. The current size of Indian eCommerce is $20 billion.
Despite the competition and industry veterans like Mahindra, Reliance, Tata entering the foray, eCommerce offers a lot of opportunities and only time will tell who will be the leaders.
You can follow Tata CLiQ updates on their social media handles.
Source : Tata Group Website
Let us know what do you think of Tata CLiQ and their products. Will you shop from Tata CLiQ, If so will you ditch the online retailers like Flipkart, Amazon, Snapdeal etc.