With One-touch, Users can now call High-end Sedans Like Jaguar, Mercedes, Audi, BMW, Toyota Camry and Fortuner, Directly From the Ola app in Bangalore. After a successful launch in Mumbai, Ola, brings its newest luxury category ‘Ola Lux’ to Bangalore. Ola Lux will feature luxury sedans like Jaguar, Mercedes, Audi, BMW, Toyota Camry and Fortuner, Honda Accord, amongst other high-end sedans and SUVs. The service will be available on the mobile for booking at a minimum fare of Rs. 200 and just Rs. 19/km. A ride time charge of Rs. 2 per minute is also applicable. With this launch, Ola Lux is available in three cities across India, including Mumbai which was launched late last month; Bangalore and Delhi.
Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola said, “We have been innovating constantly to provide for mobility needs across the board for our users. Bangalore is home to India’s vibrant startup ecosystem and boasts of a discerning and upwardly mobile population, that is on the constant lookout for luxury and style. With Ola Lux, available in the city, we expect to address the unmet needs of these users who demand unmatched style and comfort, at the touch of a button.” He further added, “We see more and more users choosing not to own a car given the associated pains of driving and parking that they’re compelled to face. Ola Lux brings a stylish luxury ride within minutes at a customer’s doorstep anytime of the day. Going by the tremendous demand we’ve witnessed in Mumbai, we’re confident that the offering will get a fabulous response from users in Bangalore and Delhi as well.”
The Lux icon appears on the Ola app when the customer is in Bangalore. Features like driver details being displayed upfront, SOS buttons, Auto-Connect WiFi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux.
‘Auto-Connect Wi-Fi’, available on Ola Lux, is a proprietary experience from the company’s ‘Innovation Labs’ and allow users to automatically connect to Wi-Fi in an Ola cab without having to enter credentials every single time. Also available on Ola Prime, this feature provides users with a one-time authentication on their phones, to use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides. It helps users to stay connected with Ola’s secure network whenever they take a ride. Ola’s auto-connect Wi-Fi has seen tremendous response and acceptance amongst its Prime customers; Ola plans to make it available across all its other categories including Micro, Mini and Auto-rickshaws available on the Ola app.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s one of the most popular mobile app for transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 450,000 cabs and 1,00,000 auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. In early 2015, Ola acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand.
By offering high-end luxury cars, Ola is catering the needs of a segment who are used to travel in such luxury cars. They now have a choice of booking a cab with same user experience. For those who otherwise wouldn’t get a chance to sit in and experience such luxury cars can book one and enjoy the experience but at a cost!
In a recent post by Economic times, Ola reported Rs. 720 crore loss for the financial year 2015 in a bid to maintain its lead over the rivals Uber in the fast growing taxi app business. It means they spend more than the double of what they earned during the same period.
Ola, primarily backed by Japan’s Softbank, is also backed by China’s largest taxi app company Didi Chuxing, which participated in Ola’s last round of fund-raising of $500 million. Other major shareholders include Matrix Partners, Tiger Global, and DST Global.
Uber primarily serves the low-cost category Uber Go in the 26 cities that they serve while Ola is in more than 100 cities all over India. Ola recently launched Ola Shuttle and Ola Outstation in a bid to cover all the transportation needs.