Cross category classifieds business Quikr, has acquired ZapLuk, a provider of on-demand beauty & wellness services, in a strategic move to scale its growing beauty services brand AtHomeDiva. Under its services vertical, QuikrServices, Quikr will now offer a full range of on-demand home beauty services to consumers in multiple cities including Bangalore, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.
This is Quikr’s second acquisition in the beauty services segment following Salosa in May to cater to the fast growth of beauty services requests on QuikrServices. With the acquisition, ZapLuk’s co-founder Lavanya Hariharan and a team of close to 50 stylists and professionals will now be a part of AtHomeDiva. The other co-founders of ZapLuk, Manan Maheshwari, Mahesh Gogineni and CTO Varun MS will be pursuing other business interests.
Website : AtHomeDiva
Talking about the acquisition, PD Sundar, Head of QuikrServices, said, “ZapLuk’s operational strengths, trained pool of stylists and professionals and highly engaged user base in the Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva brand in these markets rapidly. AtHomeDiva is growing fast and the number of services delivered by our team of trained and professional stylists is growing by more than 100% month on month. While we are experiencing a high repeat rate, what’s even better is that the average transaction value is increasing steadily for repeat users.”
“Quikr offers immense scope through its various categories that can be cross-leveraged for the beauty services business. This is a huge step forward for our team and a move that will bring us further fast growth. We are excited to join forces with AtHomeDiva as we continue to bring at home beauty services to more people across India.” said Lavanya Hariharan, Co-founder, ZapLuk.
AtHomeDiva offers a full range of in-home beauty and styling services including hair, skin, make-up services and special packages, and these services are fulfilled by qualified beauty professionals. Simplifying beauty solutions for consumers, AtHomeDiva is currently offered through the Quikr app and website, and will soon be launched as a separate app as well. On-demand beauty is just one of the 80+ types of services provided by QuikrServices that caters to 100,000+ consumers across India every day.
Zapluk is an on-demand mobile app to conveniently discover and book appointments for beauty and wellness services at your chosen time & location – be it your home, office or hotel. With the use of technology, Zapluk brings beauty & wellness services, along with highly vetted professionals directly to your doorstep. From its humble beginnings of doing around 80 orders/month in Nov 2015, Zapluk has come a long way to become a market leader in the on demand beauty and wellness vertical in Hyderabad and Chennai with the acquisition of Pamperazi, which was founded by Lavanya Hariharan. Manan Maheshwari and Mahesh Gogineni (the founders of ZAPLUK) are alums of BITS-Pilani, Fuqua School of Business – Duke University and Stanford GSB.
AtHomeDiva directly competes with on-demand beauty services startups such as MyGlamm, Stylofie.com, StayGlad and Vyomo. MyGlamm raised $6 million in April 2016 while offline salon chain Naturals is investing $15 million in on demand beauty services startup Vyomo.
Startups like Housejoy, Urbanclap also offer beauty services as part of their service offerings. Beauty is one segment which provides higher margins and repeat business in urban areas and metros.
As per Yourstory report, beauty service space is estimated at USD 5 billion and it is growing. More than 6 startups in this space raised seed funds and are attracting lot of venture capitalists. However time will tell whether this segment will click like on demand handyman services, grocery delivery and on demand transport.
Busy lifestyles and growth of income in urban areas and metros has relatively contributed to the rise of on demand beauty startups in the last few years.
Quikr is used by over 30 million unique users a month. It is present in 1000 cities in India and operates several large classifieds businesses across C2C, Cars, Education, Homes, Jobs and Services. Quikr is accessible across mobile app, mobile site as well as desktop, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. Quikr’s investors include Tiger Global Management, Kinnevik, Warburg Pincus, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network, and Ebay Inc. Recently Quikr acquired online hiring platform Hiree to boost its jobs category.
Source: Quikr Blog