Over 3.5 Lakh Products on Offer and Geared to Deliver 50 Lakh Items Over the Three-Day Sale, that’s the End of Reason Sales new edition in store for you. Brought to you by the fashion portal Myntra, they are ready to double the sales of the previous End of Reason Sale (EORS) edition.
Myntra will kick-start 2017 with the 5th edition of the country’s most loved and iconic End of Reason Sale (EORS), India’s largest fashion sale with 3.5 lakh products on offer at 50-80% discounts; to be held between January 3rd and 5th. With participation from over 2000 global and Indian brands, Myntra expects to clock over 25x in sales.
Top global brands such as Nike, Adidas, Puma, Forever21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer along with Myntra’s private labels such as Roadster, Anouk, Dressberry etc. would be available at attractive prices during the sale.
Speaking about EORS 2017, Myntra’s CEO, Ananth Narayanan, said, “EORS is the single largest fashion sale event in the country and we expect to clock in double the sales this time than the previous edition of EORS. Our platforms are geared to serve over 15 million customers and deal with a whopping 470% increase in traffic over a normal day. We are committed to providing an exceptional shopping experience to our customers and have strengthened our logistics team to be able to make 4 lakh deliveries per day to over 13000 pin codes across the country. We expect to deliver 50 lakh products by the end of the sale.”
Myntra expects traffic to the platform to rise by about 60% over the previous sale period. Tier II and III cities and towns are expected to contribute about 45% to the volume of sale during EORS. To engage customers for EORS, Myntra has introduced gamification for the first time to enable customers to play a game on the app, accumulate points and stand a chance to win early access to the sale. The company also expects to acquire five lakh new customers through the three-day sale. EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. It breaks away from the traditional end of season sale format which usually lasts for 6 to 7 weeks.
On the logistics front, Myntra is mobilizing an additional 1000 delivery personnel to cater to the increase in demand and will be holding an extra 40% in inventory in order to reduce the turnaround time.
“Jo chaho milega, jab Myntra ka sale khulega”. That’s right. That is Myntra’s promise to you for the 5th edition of End of Reason Sale (EORS), happening from January 3-5, 2017.
Myntra roped in ace shuttler P.V.Sindhu and Bollywood hero Hrithik Roshan for the advertisements promoting their end of reason sale.
Besides the TV ad, Myntra has also introduced gamification for the first time to engage closely with customers. The game, available on the Myntra app, allows you to play, accumulate points, and win early access to the sale. There is an array of other innovative activities, like the Mannequin Challenge, which will be used to reveal the prices of products to customers. And don’t be surprised if you spot a Wish List Ballot at movie theaters that gives you the opportunity to have your wishes granted during the sale.
About 1800 top Indian and international brands, some of them showcasing the new winter collection, are going to be part of the sale, allowing over 10 million customers to get their hands on a whole new wardrobe for the New Year. Myntra’s shoppers can enjoy shopping on the mobile app, mobile web and the desktop site. There will be something for everybody, from florals, monochrome, colourblocks to prints.
2016 have been exciting for Myntra, reporting 80 percent year-on-year growth rate, an industry-leading revenue run rate of $1 billion and acquisition of competitor Jabong. Hope that end of reason sale 2017 edition will add more feathers to Myntra’s cap.
Image Source: Myntra Blog