Marketing Stories Archive

Online shopping in India – Need for an integrated experience

As online shopping soars, the competition between etailers is at an all time high. Consumers now have an infinite number of choices on their fingertips. With the entry of Amazon, the online shopping is going to see some new trends. And with the likes

Interesting facts that we don’t know!

Fact 1: The India Government Mint operates four mints in the country for the production of coins. They are located at: Mumbai, Maharashtra Kolkata, West Bengal Hyderabad, Andhra Pradesh Noida, Uttar Pradesh These mints are different and the coins minted in these places are also different. The Indian coins have a mark

Steps to file your income tax returns

If you are an individual earning more than 5,00,000 INR, then you must file your tax returns before August 5th 2013. Just follow these steps and file your taxes online. How to efile: Steps to file offline: 1. Download the applicable ITR (Income Tax

Business Analyst Career Road Map

The way the economy has been performing the last decade, sadly Business Analysts have been mischaracterized quite often as “Operational Efficiency Experts” or “Process Experts”. For many start-ups  as well as established businesses, they don’t see the need for a Business Analyst unless they go

4 things you can steal from Gujarat model

I know the title looks weird. Still I want to use it because if we don’t learn from Gujarat we have to steal it at least. Often we steal from others. So if you are doing so, steal something good and which will impact

Hero Hockey India League – New Lease of life for Indian Hockey?

8 time Olympic champions! Once the kings of Hockey, have been downgraded to a team which can be beaten by minnows of World Hockey. That’s Indian Hockey for you. Even the slightest of cricket fan in India might have seen Hockey when played against

Tax Payers in India

    It’s March and end of financial year again. It’s that taxing time of the year. So why don’t you know about the tax payers in India and how much they pay. According to Google, the population of India is 1,241,491,960 (2011 data). In

Revival of Kerala Football

So here we are again in the quarter final stage of Santhosh Trophy 2013, a tournament least bothered by the football fans of India and even AIFF. The 2013 Santhosh Trophy is the 67th edition of the tournament and Kerala is hosting the national

Stories tell more than a useful product!

Gone are the days, the brands using traditional media to reach out to their customers. Today there are millions of opportunities for the customer to know the brand. A powerful brand is more than just a useful product. The rise of social media has